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The most valuable and often overlooked asset that every business has is a list of past and present customers, and a list of people that have expressed an interest in becoming customers. It amazes me when I meet other business … Continue reading
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In order to fairly evaluate the results of a direct mail program you need to concentrate on setting your expectations realistically. Your first campaign may not be profitable. By following some of the tips that I have given on direct … Continue reading
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Testing and tracking are essentials if you expect to get your business more customers with direct mail. Many potential profitable campaigns have been abandoned because of a lack of testing and tracking method. First let’s talk about testing. Obviously, A/B … Continue reading
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As you know there are several important components to a successful mail campaign. One of the most important is the “call to action.” A call to action is simply the objective of the piece, in other words, what do you … Continue reading
