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I was thinking recently about ways that I may be able to help salespeople become more successful and it dawned on me. Everyone knows about and practices (or should be) measuring return on investment when it comes to marketing, but … Continue reading
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First let’s examine cold calling. The act of cold calling puts you at a serious disadvantage from the outset. Before you’ve finished your introduction you have already sent the message that you are not very important or busy. Always put … Continue reading
I’ve been in sales in one form or another since the early 80′s. One thing I’ve noticed is that what works changes over time. I think that sales in the traditional way of thinking is going the way of the … Continue reading
In a word: no. Short term it may spike sales a little but it is not a good long term strategy to grow your business. Offering discounts simply trains your customers and especially your prospects to always ask for them. … Continue reading
