This gallery contains 2 photos.
Last year the post office announced a new mail service called Every Door Direct Mail or EDDM. It’s different from traditional direct mail in the sense that you don’t provide names and addresses of who you want to mail to. … Continue reading
This gallery contains 2 photos.
I’ve read a lot of negative articles recently about the demise/lack of popularity concerning QR Codes. Some of the points I’ve seem are valid but many aren’t in my opinion. I’ll save that topic for another day. Today I want … Continue reading
This gallery contains 1 photo.
We’re all familiar with QR codes and how they can be an effective way to bridge print advertising with the electronic world through smartphones. If you aren’t familiar with QR Codes yet read this. In this article we’re going to take a look … Continue reading
This gallery contains 1 photo.
Direct Mail as a Marketing Strategy has gotten a bad rap lately. I think a big part of the reason for this is that internet marketing and social media have been hyped to the point that they overshadow the more … Continue reading
This gallery contains 1 photo.
In order to fairly evaluate the results of a direct mail program you need to concentrate on setting your expectations realistically. Your first campaign may not be profitable. By following some of the tips that I have given on direct … Continue reading
This gallery contains 1 photo.
Your direct mail campaign will only be as effective as the list you are mailing to. Obviously there are several different types of lists to market to. For this article I’m going to keep the focus on sending a blind … Continue reading
This gallery contains 1 photo.
Testing and tracking are essentials if you expect to get your business more customers with direct mail. Many potential profitable campaigns have been abandoned because of a lack of testing and tracking method. First let’s talk about testing. Obviously, A/B … Continue reading
This gallery contains 1 photo.
As you know there are several important components to a successful mail campaign. One of the most important is the “call to action.” A call to action is simply the objective of the piece, in other words, what do you … Continue reading
There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often right now. Although a powerful marketing … Continue reading
It’s becoming pretty obvious that the effective use of qr codes is changing the face of print advertising, but I’m still seeing a lot of poor applications such as sending people to a website that is not optimized for mobile … Continue reading
