QR Codes: Blending Video with Print

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We’re all familiar with QR codes and how they can be an effective way to bridge print advertising with the electronic world through smartphones.  If you aren’t familiar with QR Codes yet read this. In this article we’re going to take a look … Continue reading

Realistic Expectations for a Direct Mail Program

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In order to fairly evaluate the results of a direct mail program you need to concentrate on setting your expectations realistically.  Your first campaign may not be profitable.  By following some of the tips that I have given on direct … Continue reading

A/B Testing and Tracking for Direct Mail

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Testing and tracking are essentials if you expect to get your business more customers with direct mail.  Many potential profitable campaigns have been abandoned because of a lack of testing and tracking method.  First let’s talk about testing. Obviously, A/B … Continue reading