This gallery contains 2 photos.
Last year the post office announced a new mail service called Every Door Direct Mail or EDDM. It’s different from traditional direct mail in the sense that you don’t provide names and addresses of who you want to mail to. … Continue reading
This gallery contains 3 photos.
The most valuable and often overlooked asset that every business has is a list of past and present customers, and a list of people that have expressed an interest in becoming customers. It amazes me when I meet other business … Continue reading
This gallery contains 2 photos.
In the marketing business today we are constantly barraged with people shouting the importance of Facebook and Twitter to promote small business. From my perspective, both as an owner of a small business and an advisor to over a hundred … Continue reading
This gallery contains 2 photos.
I’ve read a lot of negative articles recently about the demise/lack of popularity concerning QR Codes. Some of the points I’ve seem are valid but many aren’t in my opinion. I’ll save that topic for another day. Today I want … Continue reading
This gallery contains 1 photo.
We’re all familiar with QR codes and how they can be an effective way to bridge print advertising with the electronic world through smartphones. If you aren’t familiar with QR Codes yet read this. In this article we’re going to take a look … Continue reading
This gallery contains 3 photos.
Mobile phone usage is growing exponentially and mobile web searches are predicted to take over desktop searches by 2015. Morgan Stanley (they’re still in business?) did a 48 page study and that was their findings. Here are some highlights from … Continue reading
This gallery contains 3 photos.
Important Distinctions between desktop and mobile websites: The internet experience on a desktop or mobile phone are two different animals entirely. As you can see from the image on the left, you can access your mobile apps from anywhere. Bottom … Continue reading
This gallery contains 1 photo.
Direct Mail as a Marketing Strategy has gotten a bad rap lately. I think a big part of the reason for this is that internet marketing and social media have been hyped to the point that they overshadow the more … Continue reading
This gallery contains 1 photo.
In order to fairly evaluate the results of a direct mail program you need to concentrate on setting your expectations realistically. Your first campaign may not be profitable. By following some of the tips that I have given on direct … Continue reading
This gallery contains 1 photo.
Your direct mail campaign will only be as effective as the list you are mailing to. Obviously there are several different types of lists to market to. For this article I’m going to keep the focus on sending a blind … Continue reading
