This gallery contains 1 photo.
A good friend of mine, Suzanne Winfield of Red Rock Leadership recently tweeted: “Doing it right one time is not enough. You have to do it right consistently.” That brought to mind a recent experience that serves as a perfect … Continue reading
There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often right now. Although a powerful marketing … Continue reading
This gallery contains 1 photo.
Micah Solomon was quoted in Inc. Magazine on customer service: “Its importance varies by products, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame. Retail stores will often … Continue reading
“DATA beats opinion” has long been a mantra at Google, where evidence-based research tends to rule. But now the company is showing its softer side with Think Quarterly, a business-to-business publication whose first United States issue is to make its … Continue reading
Forget what you think you know about running your own business and take in some hard-won wisdom. n 2007, Anand Sanwal was managing a $50 million innovation fund for American Express. His job: to identify and incubate new business ideas–and … Continue reading
This gallery contains 1 photo.
10. REPETITION IS KEY It takes seven to nine times for your message to be seen before it is mentally digested. Repetition helps ensure your message gets seen. 9. USE TESTIMONIALS What you say about your business doesn’t mean much … Continue reading
