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Important Distinctions between desktop and mobile websites: The internet experience on a desktop or mobile phone are two different animals entirely. As you can see from the image on the left, you can access your mobile apps from anywhere. Bottom … Continue reading
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Most people’s initial response to that question is, “Of course, I’m a committed person.” How often do you re-examine your commitments? Let’s start with the definition of commitment: com·mit·ment [kuh-mit-muhnt] noun 1.the act of committing. 2.the state of being committed. … Continue reading
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Direct Mail as a Marketing Strategy has gotten a bad rap lately. I think a big part of the reason for this is that internet marketing and social media have been hyped to the point that they overshadow the more … Continue reading
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In order to fairly evaluate the results of a direct mail program you need to concentrate on setting your expectations realistically. Your first campaign may not be profitable. By following some of the tips that I have given on direct … Continue reading
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Your direct mail campaign will only be as effective as the list you are mailing to. Obviously there are several different types of lists to market to. For this article I’m going to keep the focus on sending a blind … Continue reading
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Testing and tracking are essentials if you expect to get your business more customers with direct mail. Many potential profitable campaigns have been abandoned because of a lack of testing and tracking method. First let’s talk about testing. Obviously, A/B … Continue reading
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As you know there are several important components to a successful mail campaign. One of the most important is the “call to action.” A call to action is simply the objective of the piece, in other words, what do you … Continue reading
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The shortest distance between two points is a straight line. Sounds reasonable? Simple even? Then why don’t most people practice it? I work with a lot of people to help them do something that is pretty simple, yet I’ve noticed … Continue reading
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Pay attention. There will be a quiz. I was walking my new pup the other day and something dawned on me. He is just learning the ropes as far as training goes and here’s what I noticed: He is very … Continue reading
