There are many smart ways that marketers can use QR codes to collect data, track the success of marketing campaigns and deliver relevant content to consumers. It is just not being done that often right now.

Although a powerful marketing technology, some may argue that QR codes are falling short of expectations thus far and are becoming just another marketing gimmick.

A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.  Read full article.

By Cynthia Fedor
Copyright Quantum Digital